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Home Blog From Chef to the Stars to DFY Client Acquisition Strategist
18Mar

EP#57 – From Chef to the Stars to DFY Client Acquisition Strategist
By Claire Wescombe | Blog, Podcast, Real Talk With Outperformers, The Outperformer, Brad Eisenhuth, Sales, sale, online sales | 18 Mar 2024 |
🎧 LISTEN ON SPOTIFY🎙️LISTEN ON APPLE PODCASTS
On this week’s episode of Real Talk With Outperformers, Brad welcomes Adam McCaughey. Adam is the Founder of Agency Ninja, and the Co-Founder of ScaleMate. But before his journey into sales, Adam worked as a private chef for multiple billionaires in Australia and around the world. In this episode we dive into his journey to success as a entrepreneur, and explore some of the traits that make him a powerhouse seller and closer!


Overcoming adversity through entrepreneurship

Adam's journey began with a series of setbacks and challenges that pushed him to the brink of despair. He found himself sleeping in his car, drowning in debt, and feeling lost and hopeless. However, instead of giving up, Adam made a conscious decision to change his circumstances and take control of his life.

One pivotal moment for Adam was when he looked at himself in the mirror and realized that he needed to make a change. He recognized that in order to break free from his financial burdens, he needed to drastically increase his income. This realization sparked a fire within him, leading him to reach out to everyone he knew in search of opportunities in sales and closing roles.

Through hard work and determination, Adam honed his skills in sales and became proficient at closing deals over the phone. He started selling for various clients and eventually transitioned into sales training, where he discovered a passion for helping businesses scale and grow efficiently.


Say yes to opportunities

Adam's story highlights the power of saying yes to opportunities, even when faced with uncertainty or challenges. Throughout the podcast, Adam discusses his journey from charging $150 for his services to confidently charging $3,000, showcasing the importance of valuing oneself and the impact it can have on one's success.

Adam and Brad discuss the importance of continuously adding value to one's offerings. By constantly seeking ways to improve and provide more value to clients, individuals can increase their perceived worth and justify charging higher prices for their services. This mindset of always saying yes to opportunities for growth and improvement is crucial in today's competitive market, where standing out and offering unique value is essential for success

Additionally, Adam emphasizes the significance of believing in oneself and the impact they can have on others. By recognizing one's worth and the value they bring to the table, individuals can confidently charge what they deserve and attract clients who appreciate and are willing to pay for that value. This self-belief and confidence in one's abilities are key factors in achieving success and sustainable growth in business.


Learn to sell with integrity

Adam and Brad discuss the importance of selling with integrity. Adam shares his personal experience of how learning to sell efficiently and with integrity has not only been beneficial for his business but has also helped him make a positive impact on others' lives. Adam emphasizes the significance of being well-trained in sales, knowing how to communicate and influence properly, and ultimately helping someone transform their life through the products or services being sold

Selling with integrity means being honest, transparent, and ethical in all sales interactions. It involves understanding the needs and desires of the customer, providing value, and building trust through genuine relationships. By focusing on the customer's best interests and delivering on promises, sales professionals can create long-lasting relationships and drive sustainable business growth

Adam highlights the misconception and resistance surrounding sales and selling. Many people associate sales with pushy tactics, manipulation, and self-serving motives. However, he argues that when done with integrity and a genuine desire to help others, selling can be a powerful tool for driving positive change and transformation. By learning effective communication, influence, and sales techniques, individuals can not only improve their own success but also contribute to making the world a better place.


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