Human-centred design has been adapted for SMEs offering result-based business advisory for financial and experiential success
While The Outperformer’s origins were in human-centred design of change and improvements within large organisations, we have successfully transitioned the key principles of success that drive performance in the SME space. Unlike traditional business coaches who play in a limited space, our team has experience working with founders, families and CEO-owners to intentionally develop the organisation to meet very specific financial and experiential goals.
What must be understood, is that each small-medium sized business has very unique strengths and maturity to leverage, and typically, areas that are underdeveloped.
The key to successful development is to intelligently design changes strategies that can work with the limited resources a smaller company has, resourcefully develop capabilities to reach goals rapidly, and simplify the path forward.
Our team has experience developing SME businesses in the following domains;
Sales optimisation
Marketing, including lead generation and brand development
Customer onboarding and engagement strategies
Development and introduction of key hires and management layers at the appropriate time.
Introduction and embedding of improved disciplines in strategy execution and alignment (fit for purpose based on size and stage of growth cycle)
Development of executive and leadership function
Operational enhancements for productivity and/or cultural improvement
Preparation for exit or other key events.
Enhancement or creation of partnerships or joint ventures
New product or service development
Building asset to enable owner to step away or reduce workload.
Each scenario is different and must be treated as such. It is ridiculous to believe that there is a ‘five step process’ that will work for all businesses, as each leader and their people have unique preferences, biases, strengths, habits, ways of working, resources and so on. Our role in working with you is to make sense of this complexity and drive the right progress together.
We also run a ‘pay on results’ model for the right clients to ensure we have skin in the game with you.
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