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Tracie is a Senior Business Advisor with The Outperformer and Founder of Your Virtual General Manager.
For over three decades, she's partnered with business owners and leaders across industries, including Health, Resources, Local Government, and Professional Services, helping them improve efficiency, build strong teams, and create sustainable growth.
Her passion lies in helping ambitious founders and executives build businesses that truly support their life goals. She takes on the operational and leadership challenges that often hold businesses back, bringing clarity, structure, and strategic execution so owners can focus on what they do best.
As a Virtual General Manager, she specialises in translating strategy into action. Whether it’s driving performance, improving profitability, or managing change, her focus is always on creating practical, long-term solutions that empower people and strengthen the business from within.
In 2025, she expanded her impact by joining The Outperformer as a Senior Business Advisor and supporting SMEs through tailored change initiatives that enhance business performance, leadership capability, and operational excellence.
At The Outperformer, she works alongside business owners and leadership teams to align vision and execution, ensuring strategies are not only designed but delivered. Her approach is hands-on, commercially grounded, and deeply collaborative, focused on helping businesses perform at their best and thrive in complexity.
She believes great businesses are built on great people, and her mission is to help bring out the best in both.
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